亚城论坛

用户名  找回密码
 立即注册
搜索
热搜: 活动 交友 discuz
查看: 10854|回复: 28

我写的办养老院的商业计划(1) - 草稿

[复制链接]

263

主题

3507

帖子

279

积分

管理员

Rank: 9Rank: 9Rank: 9

积分
279

社区居民

发表于 2013-2-22 19:14:05 | 显示全部楼层 |阅读模式
[退休筹划] 我写的办养老院的商业计划(1) - 草稿
http://www.atlanta168.com/forum/read.php?tid=14891


[退休筹划] 我写的办养老院的商业计划(2)
http://www.atlanta168.com/forum/read.php?tid=14892


[退休筹划] 我写的办养老院的商业计划(3)
http://www.atlanta168.com/forum/read.php?tid=14893


[退休筹划] 我写的办养老院的商业计划(4)
http://www.atlanta168.com/forum/read.php?tid=14894


草稿,请网友批评指正:

I.                  General Company Description

Mission Statement:
Evergreen Senior Living is committed to provide the highest quality living standard for our independent or assisted residents and making them feel they are evergreen!
Company Goals and Objectives:  
Our goal is to set up a 24 beds facility for either independent or assisted seniors. The facility may anywhere in North Fulton, Gwinnett or Forsyth County. The reason we chose 24 beds, is because for 25 beds or more, we need to apply for two extra license/certificate: Food Preparation permit, and Need certificate. So, for our startup company, the 24 beds facility is easier to get start with.
The largest expense in PCH is the salary for the staff.  The minimum government required ratio for staff / residents is 1 / 15 in day time, and 1 / 25 at night.  We arrange 2 staff at day time and 1 at night. The day shift staff is also in charge of cooking for the 24 residents. Therefore a 24-beds facility is the most economical size for staff arrangement.   
Our objective for 2007 is to setup the 24-beds facility and recruit 24 seniors. Our annual sales target for 2008 is $500,000.
Business Philosophy: We will strive our best to make our residents feel they being evergreen and feel like home!
Our market is senior citizens (a more thorough explanation in the Marketing Plan section).
The senior care industry is a fast pace growing industry.  Life expectancy increased dramatically in the 20th century, especially in developed nations. Life expectancy at birth in the United States in 1901 was 49 years. At the end of the century it was 77 years, an increase of 57%.
The life expectancy will be increasing in the foresee future. So there will be more senior care facilities needed.  Evergreen Senior Living is poised to take advantage of this trend.
Our company’s strengths are here: one of the founders is a Nurse Practioner and Registered Nurse with many years’ hands-on expertise in senior care industry and the other founder holding his Realtor license and has several years’ experiences in realty investment. Our founders’ background experience, skills, strengths will personally bring to this new venture. Therefore this is a perfect combination for the hardware (land/building) and the software (the care for the seniors) and it will make the company succeed.
Our major competitive strengths will be that since our facility is relative small and we should know each resident very well and make them feel like home. Also we will use the most energy saving air condition and other electrical devices to save our cost, so we can get a competitive pricing for our resident.
We have selected Corporation as our legal form of ownership.  We did not select Sole proprietor, Partnership, nor Limited liability Corporation (LLC), because we think senior care industry is a promising and only Corporation can handle
II.               Products and Services
We offer independent and assisted living for anyone who do not need 24/7 skill nursing services and can get out of beds using toilet on her/his own with little or no help from our staff. We also provide service for people who have Alzheimer's or other forms of Dementia. We provide meals three times a day and snacks twice a day for all our residents.
In the past few months, we have visited dozens of senior care facilities and researched all the possible information we could find on internet, libraries and county court houses about the senior care, so we strongly believe our facility and service will be a combination of all the goodies of all the facilities we visited and give our senior residents the best service. That extensive research will give us competitive advantages over other facilities.
We pick Forsyth County as the location for Evergreen Senior Living.  The location is an advantage to other PCHs.  Because from our research, we found out there are very few PCH in Forsyth County, but its population increased at the fastest pace among Georgia counties.  From 2000 to 2005, its population increased 41%, comparing with its adjacent counties, such as Gwinnett County 23%, Fulton County 12% (http://en.wikipedia.org/wiki/Forsyth_County,_Georgia)
Furthermore, Forsyth County is a part of the Atlanta metropolitan area. The senior citizen may come from all over the metropolitan area.
Our pricing is competitive as follows:
Large room, with 250 square feet room, $80/day
Smaller room, with 200 square feet room, $65/day
Additional fee for assisted and Alzheimer’s care ranging from $10/day to $40/day.
III.           Marketing Plan
We believe Evergreen Senior Living is great, but we still have effective marketing, and with careful, systematic research.
We start with secondary research using published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles. Let’s first take a look at the stock charts for the top 6 public traded long-term care facilities companies by market cap:  
Company Name               Symbol    Market Cap  Chart link
Brookdale Senior Living Inc. BKD  4.96B http://finance.yahoo.com/q/bc?s=bkd&t=2y Manor Care Inc. HCR 3.96B http://finance.yahoo.com/q/bc?s=HCR&t=my               Sunrise Senior Living Inc. SRZ 2.03B http://finance.yahoo.com/q/bc?s=SRZ&t=my Kindred Healthcare Inc. KND 1.28B http://finance.yahoo.com/q/bc?s=KND&t=my Genesis Healthcare Corp. GHCI 1.23B http://finance.yahoo.com/q/bc?s=ghci&t=5y Assisted Living Concepts Inc. ALC 836.13M http://finance.yahoo.com/q/bc?s=alc&t=6m







From above charts, we can immediately conclude that long-term care industry is a fast growing industry.
Recently, Brookdale Senior Living Inc. bought two private owned facilities with a total of 675 units for $101 million.4   According to these sales figures; it is about $150,000 per unit.  For 24 units Evergreen Senior Living, it should be valued at about $3.6 million,  
Our primary research starts with site visits to dozens senior care facilities in Dekalb, Forsyth, Fulton, Gwinnett and Cobb County ranging from a few residents to a few hundred residents. The price range for those facilities is from $1800 to over $4,000 per resident per month with a non-refund community fee or deposit equals to one month fee.
Economics
In metro Atlanta area, there are a few hundreds senior care facilities with a total sales of about 1 billion dollars. For those facilities we visited, the occupied rate is about 90% which is much better than most of the hotels.
·        The total size of long term care market is a many billion dollar market.  We can add the total valuation for the top 10 long term care companies. It is about $17B.
·        
  

Current demand in long term care is huge as we mentioned earlier that the Life expectancy at birth in the United States increased 57% from 1901 to the end of the century.  
回复

使用道具 举报

匿名  发表于 2013-2-22 20:13:38
能不能再来一份中文的?下班了还看英文累不累啊。
回复

使用道具

匿名  发表于 2013-2-22 20:17:12
老郭,这英文肯定是女公子给你写,润色的。老实交代!不然,俺们太佩服你了。
回复

使用道具

263

主题

3507

帖子

279

积分

管理员

Rank: 9Rank: 9Rank: 9

积分
279

社区居民

 楼主| 发表于 2013-2-22 20:18:30 | 显示全部楼层
引用第1楼游客于2013-02-22 20:13发表的 :
能不能再来一份中文的?下班了还看英文累不累啊。

我的英文稿还没写完,况且词汇语法错误一大堆还没修改,暂时实在没时间翻译成中文,真的对不起!
回复

使用道具 举报

263

主题

3507

帖子

279

积分

管理员

Rank: 9Rank: 9Rank: 9

积分
279

社区居民

 楼主| 发表于 2013-2-22 20:24:08 | 显示全部楼层
引用第2楼游客于2013-02-22 20:17发表的 :
老郭,这英文肯定是女公子给你写,润色的。老实交代!不然,俺们太佩服你了。


谢谢您的佩服!
回复

使用道具 举报

匿名  发表于 2013-2-22 21:31:27
觉得先做一下spelling and grammar check在贴出来
回复

使用道具

1

主题

17

帖子

39

积分

会员

积分
39
发表于 2013-2-22 21:37:50 | 显示全部楼层
老郭办养老院?到时候和168一样脏乱差,勺子大粪一锅搅,明枪暗箭一起射,你敢住吗?
回复

使用道具 举报

55

主题

2297

帖子

5025

积分

版主

今天最高興的是&#46

Rank: 7Rank: 7Rank: 7

积分
5025

社区居民

发表于 2013-2-22 22:27:25 | 显示全部楼层
老郭2008年就打好草稿了,看來只欠東風了!
回复

使用道具 举报

匿名  发表于 2013-2-23 09:42:12
第一句就有文法错误:is committed to providing...
回复

使用道具

匿名  发表于 2013-2-23 11:58:58
樓下錯了!
is committed to provide 是可以的,文法上沒錯。
例如 He is/was asked to provide his driver license.
不服可以找個老外問問。
回复

使用道具

您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

Archiver|小黑屋|Atlanta168.com

GMT-5, 2024-3-29 05:56 , Processed in 0.101451 second(s), 19 queries .

Powered by Discuz! X3.4

Copyright © 2001-2021, Tencent Cloud.

快速回复 返回顶部 返回列表