it is not 明火(pilot) if your heater was made after 1990. Please check the thermostat of heater(temp control). Make sure it works. You can jump-wire it if you do not have a multi-meter. If that is not the problem, open the panel of furnace and push the safety switch to let heater into its work cycle to see if you can the ignitor is RED-HOT. if it is not, replace ignitor ( you can ohm it to make sure). Otherwise, call HVAC repair if you are not that handy to go further. The flash red light of the control board may also help you to identify the problem. DIY